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Founder, Stef Jones, is a lifelong ad man who ran his own agency for 20 years. Voluntary work in HMP Brixton led him to the realisation that he had a passion for prisons and specifically, helping keep people out of them.


Co-founder, Rob Love, is a senior leader with experience in the travel, healthcare, fitness and software industries, covering both blue-chip multinationals as well as start up organisations. Rob has a huge passion for rugby, and getting things done.


CEO, Ian Priest exited his own successful communications group, VCCP a few years ago and now holds a number of executive positions and non-exec roles. As a former IPA president, Global Chairman of Grace Blue and founder of Chime Ventures, Ian brings

a wealth of marketing knowledge, entrepreneurial experience and commercial connections.



Sir John Sunderland is a well respected pillar of British trade and industry who brings vast business experience and connections to the board. His career highlights include Chief Executive and Chairman of Cadbury’s, Chairman of Merlin Entertainment Group and President of the CBI. His non-exec directorships include Barclays plc, AFC Energy plc and CVC Capital Partners. Sir John is the current Chancellor of Aston University, and a fellow of the Royal Society for the Arts. He’s a proud father of four and dedicated grandfather to many. When not chasing them up and down the garden, he finds time to support the Arts and English Rugby.


Jonathan Sellors was the first trustee we appointed. Not because he’s a lawyer specialising in Intellectual Property, Data Protection and Commercial Contracts, or because he’s a half-decent boxer and rugby fan, or even because he’s had over ten years’ experience dealing with the MoJ, negotiating contracts on behalf of the Clink Charity. No, we asked John to be a trustee because he’s smart, pragmatic and direct. And because he shared our vision and passion for restoring lives.

James Turley is a man of

many hats. Following a long and successful city career which took him to all corners of the globe, Jim returned to London with wife Jo to start a family. When he retired from banking his passion for sport and fitness led him to founding and backing numerous ventures 

in the sector, whilst keeping his

hand in the City with various 

directorships. Jim brings with him an great energy, big heart and a genuine empathy for the guys inside. When he's not at home with Jo and their four kids, you'll find him at HQ supporting England with Jo and the kids, or at his beloved Rosslyn Park RFC working out with Jo and the four kids. A big family man, we were delighted that Jim agreed to join ours.


Ben Greig is a serial entrepreneur. From the day he left university he has been starting, growing and selling businesses. (He introduced Romania to sliced Bread!) His commercial exploits have led to successful forays into the fields of technology, catering and clothing, with operations the length and breadth of Europe. His passion is for production lines though. Ben is not one to hide away in the boardroom. He’s much more comfortable in the boileroom or on the front line where the real work gets done. The only time Ben actually sits still is when astride his motorbike. And then he’s usually exploring some distant, preferably hostile part of the planet.

At the heart of Onwards & Upwards you’ll find the Gang 4 Good.

They are our steering committee and every new initiative, protocol

or venture we create has their fingerprints all over it.


These guys know the score. They’ve got great insight and

instinct for what will work for our staff, and what most probably won’t.

Everything we develop we develop together. That way, we can

create a new way. A way that works. Works better for us all.

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